The findings of the year long National Ebooks Observatory Project are now available to read online.
The project made 36 e-course texts available across four subject areas (Medicine, Business, Engineering and Media Studies) to 127 UK universities. This is the largest study of its kind, and involved observing the behaviours of over 50,000 participants to see how they use a selection of academic electronic textbooks.
I would recommend listening to a very interesting podcast (only 13 minutes) featuring Caren Milloy and Ian Rowlands who discuss the project and the findings. To briefly summarise they found that people consume these ebooks differently - fact checking, power browsing and average time spent reading an ebook is 13 to 14 minutes. Ian Rowlands makes the interesting point that we don't really know much about student behaviour regarding print copies (in terms of how long they read, what pages they look at etc).
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